Deliverable
Hackasong MX is Accenture Song Mexico's internal design hackathon — a 48-hour competitive sprint where teams race to design, prototype and pitch an app concept from zero. The 2025 edition challenged teams to combine human-centered design with AI tooling.
4Health tackles a real behavioral challenge: people struggle to build and maintain health habits consistently. The app addresses this through habit creation, streak tracking, daily check-ins and progress visualization — all wrapped in a low-friction mobile experience.
What made this sprint different was the deliberate application of AI tools across every phase of the FORM methodology — compressing what typically takes weeks of discovery into hours, without compromising rigor. The approach earned the team the Hackasong MX award.
With only 48 hours total, traditional discovery was not viable. Instead, we ran an AI-augmented research sprint: Copilot for desk research and competitive benchmarking, an internal Accenture generative AI tool for synthetic personas, and Copilot again to draft and refine the PRD — giving us a solid strategic foundation in under half a day.
Research confirmed the core challenge: most people abandon health habits within the first two weeks. The root causes are lack of immediate feedback, unclear progress indicators, and low commitment mechanisms. 4Health was designed to address each of these directly through streaks, daily check-ins and visual progress.
The Restarter — 28–35 years old. Motivated to build healthy habits but has failed before. Needs clear wins early on and gentle accountability.
The Builder — 22–30 years old. Consistent exerciser wanting to add non-physical habits (sleep, hydration, mindfulness). Needs a unified tracker with minimal friction.
Armed with the PRD and personas, we moved directly into high-fidelity design using Figma Make — Figma's AI-powered prototyping tool. Rather than building screen-by-screen, Figma Make generated interactive flows from our prompts, which we then refined and iterated. The result: a fully functional, high-fidelity prototype in a fraction of traditional design time.
Figma Make is an AI-powered feature within Figma that generates interactive prototypes from natural language prompts. We used it to go from wireframe sketches to a navigable, high-fidelity prototype — with real interactions, transitions and component consistency — without writing a single line of traditional design spec.
The PRD built in Phase 01 became the direct input for Figma Make prompts. This tight loop between research output and design generation eliminated the traditional handoff delay and kept the team focused on refining and validating rather than building from scratch.
The final phase of the sprint was dedicated to packaging, storytelling and presenting to the Accenture Song judging panel. We structured the pitch around the FORM methodology — showing how AI tools amplified each phase — and demonstrated the interactive prototype live. The result was the Hackasong MX 2025 award.